Podcasting 101: The Strategic Guide to Launching a Kick-Ass Podcast

Course goes live on June 26. Enroll now to get 20% off!

Take advantage of our pre-sale!

Enroll now to get this course for $99 $79!

Offer ends at 11:59 p.m. EST on June 25. Podcasting 101 goes live on June 26.

Ready to make a podcast?

Here's what you get when you take this course.


Hey, fellow podcaster!

You’re about to take a crucial step most podcasters will never think to take, and the difference will show.

By taking this course, you are setting a firm foundation for your podcast through research, intention, and realistic planning.

This course and its companion 22-page workbook teach you to understand:

  • The true purpose of your podcast to keep you motivated during overwhelming moments;
  • Who your target audience is in order to create an orbit of loyal listeners;
  • If your concept already exists and how your podcast can stand out; and,
  • How to properly plan for all phases of production and launch to achieve the quality and long-term success you deserve.

Podcasting has come a long way since its humble beginnings. As of April 2019, there were 29 million podcast episodes in existence.

What will make your episode feel and sound like one in 29 million? In a word: intention.

This course will allow you to gain a firm understanding and set expectations for how much time it takes to plan, produce, launch, and maintain a kick-ass podcast.

By the end of the course, you'll have:

  1. A podcast development plan that spells out your show's concept, format, structure, and strategy;
  2. Tailored checklists for every phase of production;
  3. The next 10 episodes of your show planned out; and,
  4. Tools of the trade you can use to make your life easier.

Not too shabby, eh?


Your Instructors

Michelle KhouriMichelle Khouri

Michelle Khouri is the CEO & founder of FRQNCY Media and host of The Cultured Podcast. She has been telling stories and building businesses for over 15 years. Michelle is an experienced speaker and teacher. She has led workshops, given speeches, and moderated panels on podcasting, writing, marketing, and strategic planning.

Michelle has felt a deep connection to the world of sound since she was a toddler. She was a trained singer and musical theater performer before working in A&R for Interscope Records for a short stint. A decade-long career in marketing and communications unfolded before she found her way back to sound, this time by teaching herself how to produce, host, launch, and market her own podcast. Years later, Michelle founded FRQNCY Media, a first-of-its-kind company that seeks to democratize high-quality podcast production.


Joel ByarsJoel Byars

Growing up in a house of educators, award-winning comedian and podcaster Joel Byars combines his passion for educating and entertaining into starting a comedy school, hosting Hot Breath! Podcast, and co-authoring “The Comic’s Playbook: Finding Your Funny." Joel is passionate about helping others achieve their true potential by starting their own podcast. Joel has become an educational authority on both comedy and podcasting with years of experience teaching workshops, leading consultations, and presenting keynotes on the subjects. His mission to empower people with these skills has also been featured in publications ranging from Atlanta Magazine to Atlanta Business Chronicle, Creative Loafing and more.

Class Curriculum


  Getting Started
Available in days
days after you enroll
  Module 1: Fuel Your Vision
Available in days
days after you enroll
  Module 2: The Science of Strategy
Available in days
days after you enroll
  Module 3: Start Your Engines
Available in days
days after you enroll
  Module 4
Available in days
days after you enroll

About FRQNCY Media

FRQNCY Media is a first-of-its-kind podcast production company that empowers you to podcast however you want – whether you want to learn how to do it yourself or need someone to do it all for you. In addition to this course, FRQNCY offers 10-episode production packages for thought leaders, small business owners, and independent creators, as well as full-service production for major brands, including The Coca-Cola Company, the Statue of Liberty-Ellis Island Foundation (in partnership with Apple), SalesLoft, and others.

Listen to FRQNCY Media's work.

Frequently Asked Questions


When does the course start and finish?
The course goes live on June 26 and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
How long does this course take to complete?
The video included with the course is just over 20 minutes long with plenty of activity breaks along the way. You can take as much time as you need to complete each section of your workbook during the allotted activity breaks. We recommend setting aside a few hours to work through the steps outlined in this course.

Get started now!